Corporate Identity

Do

• Use the official logo files only as provided in the brand kit below, including the primary horizontal lockup and the symbol-only version.

• Maintain the original proportions of the logo and symbol at all times; scale uniformly.

• Use the approved color palette only:

  • Primary Blue: #5271ff

  • Secondary Cyan: #5ce1e6

  • Dark Navy: #1b1464

• Use white or dark navy backgrounds when maximum contrast and clarity are required.

• Ensure sufficient clear space around the logo; no other elements should crowd or overlap it.

• Use the “Now” font consistently for all brand text, headlines, UI elements, and supporting copy.

• Use the symbol independently only where brand recognition is already established (icons, favicons, patterns, watermarks).

• Apply the tagline “QUALITY IS FIRST” only in its approved lockup and alignment with the logo.

Don’t

• Do not stretch, skew, rotate, or distort the logo or symbol in any way.

• Do not change the logo colors or apply gradients, shadows, outlines, or visual effects not defined in the guideline.

• Do not place the logo on busy, low-contrast, or clashing backgrounds that reduce legibility.

• Do not recreate or retype the logo using the Now font or any other font.

• Do not alter the spacing between the symbol and the logotype.

• Do not use unapproved color combinations or place the logo over imagery without sufficient contrast control.

• Do not modify the tagline text, wording, letter spacing, or alignment.

• Do not use the symbol as a decorative element outside defined brand patterns or grids.